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Burger King’s Beefed-Up Ads Soon To Get Grilled in Court

Move over, Whopper. There’s a bigger beef in court: Burger King must defend itself against a class-action lawsuit claiming its menu-board images depict burger mutants—buns overflowing, patty towering—while the real Whopper is more patty-minus. 

Burger King’s legal department has just been served a supersized Whopper of its own. A Florida federal judge ruled Monday that it’s entirely plausible that “some” reasonable diners could be duped by menu-board photos showing Whoppers that look 35% larger and pack twice the meat of the reality‐check version sliding out of the drive-thru.

“Styled Sandwiches” or Sandwich-Shamers?

Burger King admits its crack team of food stylists “style sandwiches more beautifully” than the back-of-house does—but insists savvy customers know that ads are meant to whet appetites, not measure bun-to-bun accuracy. 

Judge Roy Altman wasn’t convinced, noting these smoky, Instagram-ready burgers go “beyond mere exaggeration or puffery,” unlike the lightweight lawsuits McDonald’s and Wendy’s shrugged off in 2023.


Double Meat, Double Trouble

Nineteen plaintiffs from 13 states allege that BK’s “overflowing” burgers are less “have it your way” and more “have it your hairdryer-way,” with patties swollen by Photoshop and clever angles. 

Anthony Russo, representing the hangry litigants, cheered the ruling: “I paid for a Whopper, not a Whopper Jr. in a muscle suit!”

Flame-Grilled Fallout

As Restaurant Brands International (parent of Tim Hortons, Popeyes, and Firehouse Subs) watches its share price wobble like a limp pickle, inside sources say BK execs are debating a new disclaimer: “Actual burger may carry less beef, more buyer’s remorse.” 

Meanwhile, Subway’s legal team polishes its cleats, ready to dive into a similar size-shaming suit in Brooklyn.

Whether this case ends in class-action glory or a let-them-eat-angry-tweet settlement, one thing’s certain: next time you see a burger jutting past its bun, you might need a ruler—along with napkins.


 

 

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  1. #WhopperWhoppers

  2. #BeefedUpAds

  3. #BurgerKingBreach

  4. #DoubleMeatDeception

  5. #PufferyPatrol

  6. #StyledSandwichScandal

  7. #JudgeRoyGrillsBK

  8. #ClassActionCalorie

  9. #PattyPhotoshop

  10. #InstagramVsReality

  11. #FoodieFraud

  12. #MealSizeMystery

  13. #MeatMeasurementMayhem

  14. #SubwaySuitNext

  15. #BeefWithBK

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