"Word Is...Pete Davidson’s Boxers Are More Supportive Than Your Ex"
If you thought Pete Davidson’s greatest talent was dating Hollywood’s most eligible women, think again.
The comedian, actor, and now “Official Boyfriend” of Reformation is here to prove that he’s not just boyfriend material—he’s boxer brief material, too!
Yes, folks, Reformation has launched a campaign starring Davidson as the human embodiment of the perfect boyfriend, complete with supportive qualities, attention to detail, and an impeccable ability to rock some eco-friendly underpants.
And if that doesn’t make you reconsider your standards, maybe it’s time to reevaluate your life choices...
More Support Than a Life Coach
The Reformation campaign—fittingly released around Valentine’s Day—reminds us all what we should be looking for in a partner: reliability, sex appeal, and the ability to pull off a tattoo-free look without losing an ounce of charm.
Davidson, fresh from his ink removal journey, models the brand’s latest “Boyfriend Material” collection with the confidence of a man who knows his way around a Target date night.
And let’s be honest: if Pete Davidson can make boxer briefs look like a romantic gesture, what’s stopping the rest of us from putting in a little effort?
Fashion Meets Emotional Stability
The campaign highlights what women have been saying for years: a good partner notices the little things—like when you get a haircut, when you’re out of oat milk, or, in this case, when a sustainable pair of boxer briefs could revolutionize your life.
Davidson’s involvement in the campaign racked up $1.2 million in media impact value within 48 hours, proving once again that when it comes to marketing (and dating), Pete Davidson is playing chess while the rest of us are stuck on checkers!
The Takeaway: Buy the Boxers, Become the Boyfriend
If you’ve ever wondered why Davidson has dated some of the most beautiful and successful women in the world, here’s your answer: it’s all about support.
And now, thanks to Reformation, you, too, can channel that energy—starting with your underwear.
So, if you’re looking for the secret to boyfriend material, take notes:
Be reliable.
Pay attention to details.
And maybe, just maybe, invest in some good boxer briefs.
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