When protests boil over, the world watches the moment the first push becomes a shove — and sometimes a life is lost. Marches, rallies, and street confrontations have always been a powerful way to demand change. But they can also become flash-points for injuries, arrests, and unintended escalation. There’s a different lever available: Personal Sanctions — targeted, financial pressure on the corporate engines that underwrite harmful policies. A tool that each and every one of us can use, and when used in mass by groups the size of the crowds at protests on the streets of the United States, it could actually make a difference. Redirecting crowds from confrontation to coordinated economic pressure is not retreat; it’s strategy. It’s protest with a safety plan. Why We Protest in Public but Fund the Problem in Private Most people are willing to spend real money, real time, and real effort to protest. They’ll drive hours, stand in there extreme hea...